Social media use is in an all time high ever since the pandemic started. When Covid-19 hit the world, cities all over the world started locking their doors. As businesses closed down, social gatherings limited, and working from home is the new norm, social media has been their safe space without the risk of contagion.
Brand Research
More and more people use social media, second only to search engines, as a means to research about products or brands online. Determining the information that they need about products they want to buy can help with their purchase decisions. With this data, social media managers can help businesses understand their market, post significant content and promote their brands.
Small Businesses Adapt
With lockdown in place, small businesses are mostly affected by the pandemic. Business owners saw the need to use social media to connect with potential customers and increase traffic/sales online. To connect with their client, small businesses would need to know their target platform and know the potential market they want to reach.
Positive Engagement
In this trying time, people love something that would potentially lift the negative impact Covid-19 has brought for months. Create useful content that would make a social impact to people. This would mean that you are aware of what was going on and try to connect with them through content that would give them info, and such.
As Social Media Manager, we can help plan, manage, and monitor the social media accounts of businesses we work with. For small businesses, brand awareness is one key aspect we can help apart from growing your audiences or potential customers in your chosen social media platform.
Let’s Connect!
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Shoot me an email or a call and let me guide you in building your individual or business social media presence.